Netflix MENA – The “Hack” That Wasn’t

Together with Netflix and the creators of Masameer, we orchestrated a full-blown Twitter “hack” in real time, complete with a pirate logo, off-brand tweets (locally relevant saudi twitter lingo), and a public request for torrent links from the official Netflix MENA account. Fans believed it. They reported it. The account was even temporarily suspended. The story exploded, making its way to actual torrent forums and headlines.

It was all part of the plan to launch Masameer: The Movie with the same rebellious spirit the show is known for. Chaos? Yes. Controlled? maybe??