ENBD — THE NATION’S ACCOUNT
Emirates NBD, one of the oldest and largest local banks in the UAE had lost touch with the locals. Perceived as the expat bank, they wanted to reconnect with the Emirati population by doing something meaningful for UAE National Day. Our challenge was to do this without neglecting the huge expat population in the country.
The Nation’s Account lived on social and we used the participatory power of social media, on the country’s national day, to compel people to make their deposits in the form of posts, tweets, stories, videos and comments using #TheNationsAccount in English or Arabic.
No deposit was too big or too small, you can watch the case study below.
Director: Ali Mustafa
Agency: Science & Sunshine