DSP — Hostages of Depression

For this mental health campaign, we teamed up with a brilliant Chinese illustrator Jiawen Chen to create a striking visual metaphor for what depression can feel like…being stuck in bed, weighed down, unable to move. It looks like procrastination, but it could be something more. The artwork invited people to scan and take a quick self-assessment test, encouraging them to check in with themselves.

Loerie Awards Grand Prix 2022